01
MAKE YOUR POINT.
Get to the heart of your story. Build clear messages, useful examples and answers an audience can understand—and remember.
Message development
Get ready YOUR TRAINERSEXPERIENCE. IN YOUR CORNER.
John
Zarrella
Co-founder · On-air journalist
& media trainer
David
Waters
Co-founder · On-air journalist
& media trainer
MEDIA TRAINING. FULL STRENGTH.
MEDIA
TRAINING.
STRONG
ANSWERS.
Hard questions. Real pressure. Train for it.
Hands-on media training, interview coaching and crisis communications preparation with veteran on-air journalists John Zarrella and David Waters. Practice clear answers, confident on-camera delivery and tough follow-ups before the real interview.
Sharpen your edgeTHINK FAST.✳SPEAK CLEARLY.✳STAY SHARP.✳
IN GOOD COMPANY / SELECTED TRAINING CLIENTS
NASAWorld Equestrian
Center (WEC)Florida Keys
GovernmentFlorida Home
Builders Association
Center (WEC)Florida Keys
GovernmentFlorida Home
Builders Association
01 / INSIDE THE BOOTCAMP
MEDIA TRAINING.
REAL PRACTICE.
Tough questions. Direct feedback. Another take. We challenge you before the interview does—with training built around your work, your risks and your audience.
02
HANDLE THE HEAT.
Practice the tough questions and the follow-ups. Stay composed, answer directly and keep your credibility when the conversation gets difficult.
Interview & crisis preparation03
OWN THE CAMERA.
Bring energy and authority to the screen. Work on delivery, body language and presence in recorded interviews with direct, practical feedback.
On-camera coachingREADY FOR THE WAY NEWS MOVES
THE NEXT
QUESTION.
THE NEXT
PLATFORM.
Stay sharp as the format changes. Prepare for the full interview, the short clip and the question you didn’t see coming.
Make every answer count.
Practice concise answers that carry context and hold up when a short excerpt travels on its own.
Show up with presence.
Prepare for in-person interviews, remote conversations and recorded video. Connect with the audience through the lens.
Respond with credibility.
Work through skeptical questions, breaking developments and incomplete information. Be clear about what you know and what you still need to confirm.
02 / YOUR TRAINERS
WE’VE BEEN
ON THE RECORD.
John Zarrella and David Waters bring national on-air experience and decades of media training to every session. You work directly with the people who know how an interview feels.
JZ
John Zarrella
Co-founder · Journalist & media trainer
For 32 years at CNN, John covered major stories as the network’s Miami correspondent and a principal reporter on the U.S. space program—from space shuttle missions to hurricanes and breaking news across the Americas.
He made complex stories clear under the pressure of national television. He brings that reporter’s ear to training: what makes a useful answer, where the follow-up is coming from and how to connect with an audience.
NATIONAL NEWS / SPACE / BREAKING STORIES
DW
David Waters
Co-founder · Journalist & media trainer
David brings decades of on-air reporting, media training and video production experience. A former television reporter, Space Shuttle spokesperson at Kennedy Space Center and county emergency-management spokesperson in Florida, he knows the pressure of the question and the answer.
His experience on air and in crisis communications shapes practical coaching in clear answers, confident delivery and credibility under pressure. Recorded practice and specific feedback help people communicate naturally when the camera is on.
ON-AIR REPORTING / SPACE / CRISIS COMMUNICATIONS
03 / HOW WE WORK
PUT IT
TO THE
TEST.
Your bootcamp. Individual coaching or a team session.
Built around the moment you need to be ready for.
- 01
Bring us your challenge.
Your issue. Your audience. Your upcoming appearance. We shape the session around what’s at stake.
- 02
Get in the hot seat.
Work through realistic, recorded interviews. Expect follow-ups. Try your answers under pressure.
- 03
Watch. Refine. Go again.
Review the recording, get specific feedback and put it to work in the next round.
YOUR NEXT INTERVIEW STARTS HERE.
LET’S GET
YOU READY.
Build your Zarrella Waters Media Bootcamp. Tell us who you’re preparing, what’s ahead and when you need to be ready.